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The Switch Up Academy
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Chapter 1: Introduction
Congratulations! (2:09)
Course Overview (8:15)
Expectations & Advice (11:07)
Organisation (3:18)
Staying Motivated (6:07)
ACT LIKE A BUSINESS OWNER! (8:14)
COVID-19 (4:20)
Book Recommendations
Chapter 2: Business Setup
Naming Your Business (5:10)
Domain Set up (7:25)
Logo Creation (5:15)
Social Pages (7:11)
Website or Funnel (18:20)
Pricing Your Services (17:09)
The Legal Side: Tax's/LLC's (4:23)
Chapter 2 QUIZ
Chapter 3: Sales Mastery
Choosing a Niche (18:33)
Your Existing Network (9:35)
20 Ways of Getting Clients - Pt 1 (19:38)
20 Ways of Getting Clients - Pt 2 (22:16)
Linked In Sales (MEETING BOOKED LIVE) - Pt 1 (28:34)
Linked In Sales (MEETING BOOKED LIVE) - Pt 2 (32:56)
BOOKING SECOND MEETING LIVE (4:42)
Direct Message Prospecting (27:06)
Email Prospecting (20:00)
Postal Outreach (22:07)
Complete Guide To Cold Calling - Pt 1 (29:30)
Complete Guide To Cold Calling - Pt 2 (12:44)
Qualifying Business Owners (17:37)
Case Studies (14:39)
Chapter 3 QUIZ
Chapter 4: Client Meetings
The Meeting Process (7:42)
Meeting Etiquette (18:19)
Auditing (25:29)
The Presentation (42:05)
Post Meeting Process (17:29)
Client Contracts (5:55)
Chapter 4 QUIZ
Chapter 5: Facebook Ads Mastery
The Principle of Facebook Ads (14:22)
The Psychology of Facebook Ads (13:52)
Business Manager & Ad manager (11:34)
Facebook Ad Objectives (10:04)
Facebook Ad Sets & Budgets (30:59)
Copywriting Skills & Ad Creative Rules (23:14)
Ad Creative & Ad Copy Creation (18:11)
Audience Insights & Saved Audiences (7:41)
Essential Metrics (11:47)
Retargeting, Custom & Look-a-like Audiences (15:44)
SUPER Testing Strategy – GOLDEN VIDEO (24:37)
Facebook Ad Automation (8:05)
Client Reports (5:19)
Capture Email Leads for Pennies! (7:59)
Dynamic Product Retargeting & E-com Ads (10:01)
Instagram Story Ads (20:12)
Social Proof & Dark Posts (9:05)
Module 5 Recap
Chapter 6: Sales Funnel Creation/Marketing Strategy
The Complete Marketing Strategy (13:42)
7 Phases of a Funnel (14:25)
The Value Ladder (5:57)
Reverse Engineering (4:04)
The Psychology of a Funnel (7:17)
Click Funnels (31:37)
Zapier (9:15)
MailChimp (16:42)
Facebook Pixels & Google Tag Manager (20:46)
Facebook Pixel Conversions - IOS14 Update (6:40)
Email Marketing (21:07)
Instagram Growth (10:50)
Chapter 6 QUIZ
The Complete Marketing Strategy
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